Building community in a changing world

June 15, 2022

Why “RealGoodFresh”?

In this short video, I talk about my three guidelines for selecting domain names for websites. It’s one of my favorite activities. But I want to devote this blog specifically to why I selected “” I can boil that down to four reasons:

1. I was drawn by how each of the three terms reflects what I intend to do on this blog. First, I intend to be “real” – look reality square in the face. Tell it like it is. Second, I strive to be “good” – both as a person and in my works. Finally, I want your experience in consuming the content to be refreshing.

2. It’s short & sweet. Three syllables. And easy to spell.

3. Each of the terms – “Real,” “Good” and “Fresh” – on their own has a high value in the world of domain names. Good domain names is big business – and there are algorithms that determine their worth. You can’t argue with an algorithm. Then again, this blog has a tiny audience and will likely stay that way. And I’m more than fine with that.

4. I’ve always been drawn to those people whose full name consists of three first names. Such as “Jimmy Earl Dean.” “RealGoodFresh” has that kind of feeling. Like it belongs in an episode of “Rockford Files”…

I remember the exact moment that I hit upon the name of my first website – – more than twenty years ago. I had been mulling a number of other names for a few weeks but they didn’t quite seem right. I was socializing on a friend’s deck and kicking names around with a few people when someone threw out the name. I knew instantly that was a winner. More often than not, it happens like that. You start with a few names you don’t quite love – and eventually you get there.

To be fair, most folks that I bounced “RealGoodFresh” off of weren’t enamored with it. So I kept it in reserve while I auditioned a slew of other names. But the siren of this one was too strong to resist. Something about it seemed right for my purposes…